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What to have in place before using Facebook and Instagram Advertising

In this video, I’ll discuss the things you need to have in place if you’re thinking about, or already using Facebook and Instagram Ads to promote and market your products or services.

Posted by Wendy Hearn on Tuesday, November 17, 2015

 

In this video, I’ll discuss the things you need to have in place if you’re thinking about, or already using Facebook and Instagram Ads to promote and market your products or services.

Some things are mandatory and others are an ideal – all useful in helping you reach your goal of ensuring your audience take the action you want them to take.

  • I will talk you through what’s critical and make suggestions
  • Using my past experiences, I’ll discuss with you the other options you may want to have in place when running your ads to ultimately reach your goal. This includes looking at:
    • Using Analytics
    • The Facebook Conversion Pixel
    • The Facebook Custom Audience Pixel
    • Using an Email Newsletter
    • Mouseflow: Visuals of Website Visitors
    • Developing your Whole Sales Process

Using Facebook and Instagram Ads doesn’t need to be overwhelming or difficult and spending time getting these things in place will ensure you optimise your Ads and get the very best results for your business.

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