What Do You Want Your Facebook Page To Achieve For Your Business
You need to be clear about this. When you are really clear about specifically what you want your Facebook page to achieve your business then you will know better whether Facebook is the right tool for you, to stick with it when changes happen or to know whether you want to use their ads to help promote your business.
I encourage you to spend even just a little bit of time and think, what is it that you specifically want your Facebook page to achieve for you? Here’s a clue. It’s not about getting lots and lots of likes. Is it what you want to be achieved beyond those likes.
What does getting those likes mean for your business? That’s where you need to focus and know what you want to achieve from your Facebook page.